News Release
 
Contact:    Sondra Katzen, Chicago Zoological Society, 708.688.8351, sondra.katzen@czs.org
                 Emily Maroon, YOWIE, 646.861.0843, emily@frankpublicity.com
 
December 14, 2017
 
FOR IMMEDIATE RELEASE
 
YOWIE Chocolate Celebrates the Season of Giving by Delivering Holiday Treats to Animals and Zoogoers at Brookfield Zoo

PHOTOS
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            Brookfield, Ill.—Today, December 14, YOWIE Chocolate, a leading Australian chocolate brand, is helping to spread holiday cheer to a few of the animals at Brookfield Zoo. Rumble, the company’s mascot, delivered a holiday "fishmas" tree adorned with herring and vegetables to Hudson, one of the zoo’s polar bears who is celebrating his 11th birthday today, and a tree decorated with meat and bones to Foli, a 14-year-old Amur tiger.
            In honor of Wildlife Conservation Day, which was held earlier this month, YOWIE Chocolate wants to give back to the zoo community and spread their message of saving the natural world. In addition to the animals receiving treats, guests visiting Brookfield Zoo received a free YOWIE chocolate sample. Inside each YOWIE chocolate is a limited-edition replica of a wild animal—many under the real threat of extinction—accompanied with an educational pamphlet, directing consumers to YOWIEWorld.com and the YOWIE app to learn more about “saving the natural world.” Youngsters will also receive the chocolate treats if they visit Santa and Mrs. Claus during Brookfield Zoo’s Holiday Magic festival on December 16, when the zoo will be open until 9:00 p.m.
Throughout the year, the zoo’s animal care staff are always thinking of different ways to physically and mentally stimulate the animals at Brookfield Zoo. One way is by providing them with seasonal enrichment items they normally do not receive on a regular basis.
 
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About the Chicago Zoological Society
The mission of the Chicago Zoological Society is to inspire conservation leadership by connecting people with wildlife and nature. The Chicago Zoological Society is a private nonprofit organization that operates Brookfield Zoo on land owned by the Forest Preserves of Cook County. The Society is known throughout the world for its international role in animal population management and wildlife conservation. Its Center for the Science of Animal Care and Welfare is at the forefront of animal care that strives to discover and implement innovative approaches to zoo animal management. Brookfield Zoo is the first zoo in the world to be awarded the Humane Certified™ certification mark for the care and welfare of its animals, meeting American Humane Association’s rigorous certification standards. Open every day of the year, the zoo is located at 8400 31st Street in Brookfield, Illinois, between the Stevenson (I-55) and Eisenhower (I-290) expressways and is also accessible via the Tri-State Tollway (I-294), Metra commuter line, CTA and PACE bus service. For further information, visit CZS.org.
 
About YOWIE Group LTD.
YOWIE Group Ltd is a global brand licensing company specializing in the development of consumer products designed to promote learning, understanding and engagement with the natural world through the adventures and exploits of six endearing YOWIE characters. Educating children and adults about the environment and ecology is at the heart of the YOWIE proposition. YOWIE Group employs its company-owned intellectual property rights in the outsourcing of the manufacturing and distribution of the YOWIE chocolate confectionery product and in the development of a YOWIE digital platform and YOWIE branded licensed consumer products. The Company’s vision for the YOWIE brand includes distribution of YOWIE product in North America, with further expansion planned into Australia, New Zealand and throughout Asia, where the YOWIE brand is known and brand equity remains strong, even with the brand not having been active in the market for around eight years. Expansion into Europe and the Middle East are key strategic priorities for a second-stage brand rollout. YOWIE Group Ltd was first listed on the Australian Securities Exchange www.asx.com.au in December 2012 under code name ‘YOW’. The Company’s registered head office is in Perth, Western Australia.
 

MEDIA CONTACT:

Sondra Katzen
Media Relations Manager
Office: 708-688-8351
Cell Phone: 708-903-2071
E-mail: Sondra.Katzen@CZS.org

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